edamama's Merriest Gift Guide Catalogue
Surprise! Let's kickstart your holiday as edamama's bringing the best deals just in time for this Christmas season. This catalogue entitled, "Merriest Gift Guide", are both available online and printed in-store to make sure that you'll have a hassle-free yet meaningful gift for the whole family.
As the lead designer for this special project, we made sure to incorporate a lifestyle background with the Christmas touch in order to keep our customer's spirit high and make their shopping experience magical. Below are some of the pages for this 43-page catalogue.
Size: 6x12 inches, Glossy Paper
edamama's Bean Mascots
Assigned with giving life to edamama's famous Beans Family, I started with 3 initial concepts leading to this final set!
edamama's Tuck Top Box
This box houses special items given as PR kits. It is to advertise edamama to chosen influencers so that our reach will be wider and be well-known to more parents locally. Design-wise, it embraces edamama's branding through color and it's fun side by making patterns of our categories' icons. (First image is the exterior and the second image is the interior)
Size: 25x20x7 inches, Sticker on 1.5mm Sintra Board
Baby Company's In-store Monthly Posters
To make shopping more informative for the customers - especially the first-timers, every month, we make these posters which were to be inserted in an acrylic stand usually seen at the store entrance, booths, and POS cashier tables.
Baby Company's The Green Parent Project
The Green Paren Project is dedicated to the company's sustainability goals and efforts for 2022 and the years to come. In order to fully-absorb and align all employees in-store and in the office, I was tasked to design this pin which was to be attached on the employee's ID lace. Furthermore, I designed a rack dedicated specially to this project so that we could tap customers to be more sustainable and inform them more about the "green products" the store has.
Edamama's Sticker Pack
Going into edamama's New Mama Expo, the team decided to add a limited FREE Sticker Pack for the expo-goers. Not only will it add joy to the buyer, but it will also help them recall their expo experience. Combining Filipino phrases which most of our mom buyers use, I also added Mareng Eda into it! Video was also made by me.
Size: 2x2 inches each, Glossy Sticker Paper
Edamama's Wishlist Wall
Designing an eye-catching yet informative banner may be difficult for designers as you have to make sure not to fill the space with many words so the reader won't have a hard time reading and digesting the information they are given. Working together with my Manager who's a copy-writer, this Wishlist Wall was successfully made.
Size: 2x2 meters, Matte Tarpaulin
